“As a service club focused on increasing visibility and engaging the community to further promote our cause, our focus is on how to maximize our brand (Lions Clubs) so we can increase awareness and boost public relations. That means tying in the publicity platforms to work together: Websites and Social Media.”
WEBSITES are like a blank canvas, where you can add your own unique touches and control where and how your information is presented. Your message is not buried or hidden behind ads, chat windows etc. And you can clearly convey a message and control how the user will navigate through your site.
- SOCIAL MEDIA: What should you post, and how often should you post it? What's more powerful, a like or a retweet? With workshops, we can show what you need to know about the most popular social-media platforms, whether you are looking to expand your network, or just stay in touch with your Lion family. Social media allows you to do at least four important things: Discover new ideas and trends; Connect with existing and new audiences in deeper ways; Bring attention to your work; Build, craft and enhance our Lions Clubs brand. Social media changes all the time, so it’s important to keep up with the evolution of the platforms and to keep looking for ways to optimize available tools.
- TWITTER: All about instant connections and sharing your ideas.
- FACEBOOK: Connects with family, friends, and friends of friends. It’s mainly a personal network for most people and plays a critical role in spreading information and disinformation..
- INSTAGRAM: Is built around photos, visuals and captions. People love great visuals, so you can use your content to build your audience here.
BUT THINK CAREFULLY BEFORE YOU POST, AND CONSTANTLY EVALUATE WHAT YOU ARE POSTING AND YOUR OVER-ALL ONLINE ACTIVITIES. WHAT’S COMMON SENSE IN REAL LIFE IS COMMON SENSE ON SOCIAL MEDIA.
Club Websites & Social Media Chair
Lion Veronica Wickens, firstname.lastname@example.org